Are you ready to level up your leadership?

But don't know where to begin?
Evoke the leader within leadership series 2021
May 7, 14, 21, and 28
Co-Created By:

Evoke the leader within

A leadership series

We have cultivated a platform and program that is specially designed for women who want transformative change - at home, in their communities, and in their careers.

Imagine being able to take your ideas, learn how to implement them, and turn your passion into action.

All while building a community around you to sustain and scale you and your mission.

These events are designed for women who are ready to lean in and LEAD.

Our focus these 4 days will be Kindness, Thriving, Intention, & Action.

Save me a seat at the table!

The “Evoke the Leader within” Leadership series is...

Perfect for you if:
You are looking for a way to level up your leadership
You want to identify new & innovative ways to lead
You’re ready to put in the work and continually “show up”
You have been identified by peers as a natural leader,
but don’t know what that means for you or how far you can take it
You’re ready to accept that personal and professional growth
go hand in hand
Save me a seat at the table!
Women Making Waves programs made a big difference in my life during a time of social distancing. I was able to connect with empowering women who influenced me to keep going after my dreams despite the challenges I may currently face. I am grateful for the women involved and their intention on making waves to motivate others and inspire action.

-MaryAnn Talino

Meet your guides

Tyler Skinner

I’m a serial entrepreneur who has re-invented again and again to create and cultivate connections and community collaborations that enhance social & cultural shifts by bringing people together to believe in something bigger than themselves and to see the magic in motivation.

Emily Smith

Emily has the spirit of an adventurer and recognizes the power in on-going learning, growth and development. She considers herself a life-long learner! It is through this lens that she works with clients to discover a successful path in their life and work journey.

One of her favorite quotes is “Your life is a story, make it a bestseller.”

Diane Adam

For the past 25 years my head and heart have been in service to my community. I have had the fortune of leadership positions great and small and have loved each one. Leadership has afforded me many rich and powerful experiences working with, for and alongside women from all walks of life. It is with great joy that I have committed to this leadership series as a platform for women to supportand enrich each other with our unique gifts. I am looking forward to this opportunity to serve, learn and grow in my own leadership.

Ashley marshall

Ashley Marshall, CTRS, CPCC, PCC is an executive and personal coach with a foundation of serving the Central Coast of California private business sectors, government and non-profit organizations.Ashley’s results-oriented practice is targeted to help leaders and groups understand and realize theirprofessional and personal potential, through self-discovery, planning and action. She pulls from over 15+ years of experience leading groups, facilitating workshops, trainings and individual therapeutic programs with a proven track record of professional and personal growth for her clients.

Meet your Speakers

Ali Schiller

Ali Schiller is the founder of Accountability Works. Her training as a mechanical engineer informs her unique appreciation for structure and system design. Since developing the signature Accountability Works® process she has served clients and companies on 5 continents. She was also the featured accountability expert in’s “Goal Standard Challenge,” advising 25,000 participants on how to set and achieve their goals. Her work has been featured in Fast Company and Business Insider.

Deanna Cantrell

Deanna is the Chief of Police for the City of Fairfield, California where she started in October, 2020.  Prior to that, Deanna served almost 5 years as the Chief of Police in San Luis Obispo (SLO) California, and over 21 years with the Mesa, Arizona Police Department where she moved through the ranks from Officer to Assistant Chief.  While in Mesa, she served in many assignments from patrol, motors, internal affairs, narcotics, and organized crime.  She supervised many units including internal affairs, a large patrol district, special operations, communications, finance and the crime lab.

Rubayi Estes

Rubayi is the Vice President of Programs at the Santa Barbara Foundation, a community foundation in the central coast of California. She is known to lead with curiosity and collaboration to ensure excellence in programs and learning in philanthropy.

Samantha pruitt

Coach Sam is a self-proclaimed ex-couch potato who lost 50+lbs while rebuilding her entire life and body after a stress-induced health crisis. Upon that tipping point she discovered the endurance sports lifestyle and its empowering community, where she has gone on to inspire thousands and coach hundreds to discover their own best lives. From the age of 30 to 50 Coach Sam became an IronWOman, Ultra Endurance Runner and Adventure Athlete, finishing hundreds of races from 5 to 150 miles along her transformational journey. Now age fifty plus and still in the endurance sport game- she’s passionate about getting girls and women of all ages out exploring their own potential.

Vikita Poindexter

Vikita Poindexter SPHR-CA, SHRM-SCP, SHRM-CP, is the CEO of Poindexter Consulting Group, LLC. Known throughout her 30 plus years’ career as the consummate professional and go-to person for Human Resources. Vikita is an acknowledged “expert” in her field. Her extensive knowledge applies to budget preparation, cost analysis, EEOC compliance, recruiting, Department of Labor Standards, Department of Fair Housing, benefit administration, personnel management, arbitration & contract negotiations for multimillion-dollar operations and much more. Launching her consulting business, Vikita and her team are called upon to advise, troubleshoot, and solve extremely complex HR issues in industries ranging from Television & marketing firms to hospitality & property management. In Addition, she is a sought-after public speaker and is the NAWBO (National Association for Women Business Owners) California President.

Alejandra (Alex) Castillo

Alejandra (Alex) Castillo joined the Santa Maria Valley Chamber of Commerce in 2016 as the Events and Special Projects Manager. She plays a lead role in the Chamber’s ongoing member and community programs and events. Alex is responsible for event, meeting, program planning, logistics, and operations.Prior to joining the Chamber, Alex worked for HUB International for three and a half years as a Personal Lines Account Manager. During that time, Alex became a licensed Property and Casualty Agent and received her CISR (Certified Insurance Service Representative) designation from the National Alliance for Insurance Education and Research.  Alex also received the 2016 Insurance Professional of the Year Award from the Insurance professionals of Santa Barbara and became part of the IAIP California Council 2016 – 2017 Public Relations Team, and served as the Communications Liaison for all 12 Chapters in CA.Alex is also is very active in the local community, and currently serves as Past President / Founder of the Santa Maria Valley Rotaract Club, a community service club for young professionals sponsored by the Rotary Clubs of SM and Nipomo. She was also a recipient of the 2017 Pacific Coast Business Times 40 under 40 award for her involvement in engaging local young professionals through programs like Santa Maria Valley Rotaract and Santa Maria Connect Young Professionals.When Alex isn’t out serving her community, she enjoys spending time with her 4 year old daughter Alina and 2 year old son Tristan. Like any true Santa Maria local, she enjoys good BBQ and the local wine scene we are so fortunate to have here in the Santa Maria Valley.

Our Sponsors

Don’t just take it from us... Here’s what our community has to say

Women Making Waves events provide radical honesty of all involved. This would normally be terrifying to me, but it was actually refreshing and exactly what I needed at this moment. Shared energy with good souls.

-Alicia Sanisteven (Photographer, mother, entrepreneur)

Today’s event was so amazing. I feel rejuvenated, loved, seen and heard. I feel a part of something really special. It was an absolute honor to be there today and the magic that just organically happened was so incredible to watch. Thank you to this community for making these opportunities possible.

-Hillary Morin (Co-founder of the Morph Project)

What transpired for me with attending these events, is how much women need a platform to see and be seen…how much work there is to do FOR women. In my experience as a successful woman in business, it is imperative that the narrative about women changes in regards to their power that already exists inside of them. The biggest problem today is that women continuously position themselves as a minority in their respective industry and in life in general. Power and worthiness come from within. It is time for This platform, Women Making Waves matters by boosting women up and helping them know they can do and be anything they want.

-Tatiana Dudyez, Executive Coach, Advisor & Speaker

Overall I thoroughly enjoyed this conference, it was incredibly inspiring.  I am in awe of the ladies who put this together, and the price, in my opinion was very low for how much value I got out of it!  I will definitely be involved in future touchstone events and I’m so happy to have these awesome women thinkers coalescing ideas on the central coast

-Leading with Love conference attendee

Create the space to personally & professionally emerge so that you can make the most impact.

You have been offering ideas and solutions before.

Maybe you’ve been speaking at various events to gain an audience

Maybe you’re letting people see you for the first time.

Here’s the thing - your community needs to hear what you stand for - and it’s no longer enough to wait on the sidelines.

You need to step up and display your skills and talents - skills and talents that are vital to any organization or group’s success.

You have a vision.

In fact, you love to create & innovate...but you find it challenging to implement your Big Ideas.

Add to that the fact that you may struggle to get others to join you.

It’s time to change your trajectory.

It’s time to level up, and lead!

...if only you knew how to do all of that.

You’re in luck. We have the tools, the connections, and the resources to guide you.

If you are ready to…

do the inner work
practice daily
be fully supported

Then you’re in the right place.

Save me a seat at the table!
The time I spent in coaching with Ashley enabled me to open up a whole new vision of where I want to be and where I should be in my life.  It allowed me to  Look into myself and truly analyze what the most important issues are for my true Happiness. It helped me to make peace with imperfection in myself and others.  It helped me to recognize that we must live in the present moment and make it the best moment possible.  Coaching helped me to recognize the difficulty, but the importance of being ready to reach out, rather than to hold back.

-Marilyn Siverson

Got Questions?

Q: What will we be doing In each workshop/day?

A: We will offer a new theme each week with a speaker, content, and chances to implement with peers by taking a deep dive and continue to have unique opportunities to do the work.

Q: How do I know if I am a leader or ready for this program?

A: We know that you can be, if you want to be. If you want to learn more about leadership, this is where you need to be.

Support women in leadership

This series is being offered for a limited group of women who are ready to act.

We want you to really connect or “know” the women who attend the event because some of them may become your next Personal Board of Directors and help you take your passion and vision to the next level.

We want you to embody the knowledge and be confident that you can lead in your own way and we can help you get there.

Let’s save you a seat at the table...